DANONE PRIDE 2022 CAMPAIGN
DANONE REDISIGNS
Danone Family Pride, Danone's campaign in which it redesigns classic posters to celebrate Pride Month 2022.
To give visibility and promote inclusion and diversity, Danone has redesigned its old posters to reflect some types of families that exist in today's society, claiming diversity from the family nucleus itself. With the help of the creative agency WundermanThompson, the Barcelona illustrator Adrià Marqués and the artist Daniel Belci, the company has adapted seven classic campaigns of the brand to represent the current social reality.
This audiovisual piece that gives life to the posters has been worked on jointly by "Rebel in Motion" ( Raquel Lafuente ) and I as animators.
This image shows the concepts of the new concept for the posters of this campaign
